| Many website owners set up their websites around topics of interest to them and monetize them via the use of Google AdSense. Google AdSense, for those that may not know, is where Google allows website owners to display on their sites, adverts supplied via the Google network. These adverts are generated by analyzing the theme of the website. Hence, if your website was all about dog training and the articles presented were relevant to dog training, then Google would show adverts targeted towards dog training or dogs in general. If a person visiting your site happens to click on an advert, the advertiser is charged by Google and the website owner, is given by Google, a part of this advert charge. Given this therefore, many website owners attempt to optimize their sites by using the keywords or long tail phrases that cost the most to advertise on, via Google's pay per click advertising network. The rationale naturally enough being, that the higher the cost to advertise, the higher their share of any advert served on their site and that is subsequently clicked on. Thus the need for the use of AdSense Keyword tools in order to determine which are the highest paying keywords and phrase to optimize websites for.The obvious and free choice for the majority of website owners is the Google AdSense keyword tool. By entering your relevant website phrases, Google will return a list made up of your phrases plus those synonyms suggested by Google. When you get these results back, go to the box titled "Choose columns to display" and open up the options, go to the bottom and select All. This now will show the search volume and estimated Cost per Click, you now can use this to judge what best to optimize your website with. Thus one of the major benefits provided by Google's AdSense keyword tool, is that with that list of high paying keywords, you now have the foundation available to generate a plan of attack on which to build your website. Write articles upon the keywords, build back links and you will ultimately have a well optimised site, that should be rewarded by the various search engines, by a steady flow of organic traffic. Want to short cut your learning experience? Then click here http://www.keyword-tool.biz and check out the Keyword Research Tool that's catapulting my success, plus get your free EBook Marketing for Small Business. Ray D Harris is a self confessed Internet Marketing addict, who has survived the school of hard knocks and come out the other side. |
