Many internet retailers become ragged with search engines constantly varying their algorithms. However there are simple rules that haven't been varied through the years of search engines. However, you can apply these steps to raise up your placement in the search engine results:
* Do not be too fast to change domain URL's. Google has had a time delay for indexing a new URL - with new domains it can take up to nine months for your keyword phrases to begin appearing in the search engine results.
* Optimize your web pages for your audience, not for the search engines. You need to look at what impression your website leaves with your clients - you'll prepare a better site that the search engine crawlers will index.
* Research your keywords. Everything else that need to be done will rotate around the keywords you select to use, so it's vital you select to use the best ones. WordTracker.com and KeywordDiscovery.com are two keyword research programs that indicate to you what keywords individuals are probing for and indicates keywords you can implement.
* Design and classify your website architectural and navigation buttons based on your keyword research. Your front page should be optimized for the basic phrases¦ Your deeper site pages should be optimized for the individual phrases. If you can, use keyword phrases as your navigation phrases.
* Create your web pages to be "spider" friendly. Search engines send out "crawlers " to gather data about your URL so they better understand how to rank your site in the results.
¢ Create your navigation links by utilizing HTML, not JavaScript Bots can't read JavaScript and they won't be able to see your data.
¢ Do not utilize Flash when building your site - this creates zero for the crawlers to access. If the search engine crawlers can't read the data, they can't classify your domain.
¢ Make sure your site is HTML, not a picture a text screen. Your page may look like text. However if you have a picture of text, all the crawlers will interpret is a blank web page.
* Use anchor text on your page text links. Inside the text links in your page, apply the keyword that best depicts the page you are going to.
Do not be bound to any one keyword phrase. Create your site for all the pertinent phrases. If you can ranked high for a good portion of them, they're going to amount to many more than just that one keyword phrase that you believe is the good big money one.
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